Distribution to the last mile

On-demand ordering and delivery to
small retail stores in emerging markets

The Problem

Fast moving consumer goods are a multi-billion dollar a year business in Africa, most of which flow through the small independent retail shops of the informal market. Despite their critical importance, these shops receive no direct distribution and are forced to source their own inventory. This results in low product availability and lost revenue for the shops, and falling market share for consumer goods companies.

What is Sokowatch?

Sokowatch provides consumer goods companies with a simple, consistent, and reliable distribution channel to meet the demands of the informal market. Shops order from Sokowatch via SMS and receive free delivery of their goods within 24 hours. Our team of delivery agents, equipped with proprietary mobile technology, services thousands of shops across Nairobi and Dar es Salaam while capturing critical data on each outlet.

Reach Every Last Mile

Our network of agents are experienced distributors in informal areas who have the local expertise to know where and how to maximize sales in otherwise opaque markets.

Capture Critical Data

Using cutting edge mobile technology, our agents capture unique data regarding product sales, geolocation, and even competitor products at an individual retail outlet level.

Grow Your Market

Through the combination of data and targeted agents, Sokowatch helps brands expand their market coverage into new outlets across the informal economy.

Designed for Emerging Markets


Nairobi, Kenya

Dar es Salaam, Tanzania

Sokowatch launched its data-driven distribution network in Nairobi, Kenya after collecting last-mile sales and inventory data across six countries in the developing world. The Sokowatch network currently has agents active across informal settlements and low-income areas of Nairobi and Dar es Salaam, Tanzania with planned expansions to other urban centers in East Africa in 2017.